官宣 | 数云成为Reddit官方媒介合作伙伴，国际化业务再启新程！

Shuyun has been appointed as Reddit's official partner with media operation and advertising agency authorization in Greater China. This milestone confirms Shuyun's capability to connect Greater China clients with premium overseas media resources and deliver more intelligent overseas media services.

Shuyun Media Business Head, Billy Heng, stated:

"Reddit is a globally renowned online community. Through its differentiated positioning and community structure, it brings people together across nearly every topic and interest imaginable. Over the past 20 years, Reddit has successfully established a high-quality community ecosystem characterized by pluralistic coexistence and dynamic vitality."

在 Reddit 平台上，有超过10万个基于话题和兴趣组建而成的活跃社区板块。平台用户，也就是 “Redditors” ，加入社区寻找真实的经验分享和广泛的口碑反馈，进而形成明确的消费倾向、促成高效的购买决策。也就是说，Reddit 上无限的话题孕育着无限的商机。

Within Reddit, the existence of 100,000+ active communities, organized by topics and interests, unlocks infinite topic potential. Users, called "redditors"，join these communities to seek authentic peer experiences and extensive word-of-mouth feedback. This process cultivates well-defined consumption preferences and drives efficient purchase decisions. In other words, infinite topics mean infinite business opportunities.

在 Reddit 社区中，用户基于超过220亿条的发帖与评论来分享洞见、经验及多元观点。这种深度参与不仅为 Reddit 带来了丰富多样的用户视角，更形成了独特且不可复制的群体连接。

Within Reddit's communities, users share insights, experiences, and perspectives across 22+ billion posts and comments. This depth of engagement not only enriches Reddit with diverse user viewpoints but also fosters unique and irreplicable community bonds. 

作为广告平台，Reddit 为品牌提供覆盖营销全漏斗、支持多目标的解决方案，助力品牌借势用户深度活跃的兴趣社区，精准触达目标客群。其依托独有的 Reddit 社区智能™（Reddit Community Intelligence™）——这一基于平台数十亿次真人对话构建的集体知识积累，品牌能够深度融入高意向社区，实现全球范围内的原生性触达。

As an advertising platform, Reddit offers full funnel, multi-objective solutions for brands to reach people where they are leaned-in and engaged: the communities they're interested in. With Reddit Community Intelligence™, the collective knowledge from the billions of human conversations across Reddit, brands can tap into Reddit's authenticity and connect meaningfully with high-intent communities around the world.

数云的客户涵盖了服装、美妆、运动、母婴、食品饮料等十余个行业。作为中国领先的消费者数字化科技运营公司，数云自 2011 年成立以来就持续专注于为品牌及零售企业提供全渠道消费者运营系统与服务，全球 TOP10 的快消品企业中有半数选择了数云麒麟，数云思源服务的国际国内一线品牌超过百家，数云赢家累计服务品牌客户近万家。

Shuyun's clientele further encompasses more than ten sectors including apparel, beauty, sports, maternal & infant, and food & beverage. As China's premier consumer digital technology and operations provider, Shuyun has remained dedicated since its 2011 inception to delivering omni-channel consumer operation systems and services for brands and retailers. Half of the world's TOP10 FMCG (Fast-Moving Consumer Goods) companies utilize Shuyun Qilin, Shuyun Siyuan supports over 100 international and domestic tier-one brands, Shuyun Yingjia serves nearly 10,000 brand clients.

在“成为全球领先的消费者运营科技公司”企业愿景的指引下，数云不断加速推进国际化战略布局，通过在全球多地部署本地化的销售和支持团队，助力中国出海品牌消费者运营解决方案在当地市场平稳落地、高效推行。近年来，数云在全球范围内积极寻找领域契合、理念相投的高价值合作伙伴，并有幸和 Reddit 携手合作。

Guided by its corporate vision to "Become a globally leading consumer operations technology company," Shuyun is accelerating its international strategic deployment. Through establishing localized sales and support teams across global regions, it empowers Chinese overseas brands to seamlessly implement consumer operation solutions in local markets. In recent years, Shuyun has actively pursued globally aligned, high-value partnerships, culminating in its landmark collaboration with Reddit.

尤其值得关注的是， Reddit 的全球影响力正在持续扩大：在欧美等传统强势市场稳步增长的同时，还通过积极构建本地化社区生态、不断强化 AI 翻译能力，加速对全球市场的渗透。根据 Reddit 2025年第二季度财报，日活跃独立用户数 (DAUq) 同比增长21%，达到1.104亿，且营收同比增长78%，达到5亿美元；其中，国际营收同比增长71%，国际日活跃独立用户数 (DAUq) 同比增长32% 。

Notably, Reddit's global influence continues to expand. While growing in traditional strongholds like the United States and Europe, it accelerates worldwide market penetration through localized community ecosystems and enhanced AI translation capabilities. According to Reddit's Q2 2025 earnings results, Daily Active Uniques (DAUq) increased 21% year-over-year to 110.4 million, and revenue grew 78% year-over-year to $500 million. International revenue rose by 71% year-over-year, and International DAUq grew 32% year-over-year.

此次合作中，数云将深度整合自身的消费者数字化运营领域的核心能力——涵盖技术积累和服务国际品牌的本地化经验等，协同 Reddit 的社区生态生命力和影响力，助力中国出海品牌在全球市场更好地触达和影响目标消费群体。

Through this partnership, Shuyun will integrate its core competencies in consumer digital operations—including technological expertise and localized experience serving international brands—with Reddit's dynamic community ecosystem. This synergy will enable Chinese global brands to effectively engage and influence target consumer groups worldwide.

Looking ahead, Shuyun will continue iterating and upgrading its overseas media marketing and service capabilities, joining hands with more global ecosystem partners to empower Chinese global brands in seizing worldwide market growth opportunities with professional services, achieving win-win development throughout their international journeys.